Original Brochure
The original brochure has since been removed from the website and replaced with the one we have revised. We were able to remove 238 words from the brochure as well as revise, rewrite and add 150 new words.
Formatting:On the outside of the brochure I focused mostly on the formatting revisions that the UDVC wanted done. I modified their logo to recreate the colors that the Arizona Coalition had decided to use and cleaned up formatting of the "Emergency Numbers" section in order to increase the visual appeal of the back of the pamphlet. I broke the checklist up into organized smaller checklists to make it a more user friendly and functional list. |
Removal:The main problem with the original brochure was its repetitive unorganized format. I was able to pinpoint repetitive information and remove it from it's various spots within the text. I then took that information and created blocks of text that had an offset color, font and size to create something to visually break up the dense blocks of text within the document. |
Additions and RevisionsI took the remaining information from the main text in the original brochure and separated it into organized sections. From there i omitted wordy bullet points and rewrote them to achieve a shorter and more concise document. This allows the reader to pinpoint specific information quicker should they find themselves in dangerous situations |